{"product_id":"marketing-lead-offline-retention","title":"Marketing Lead - Offline \u0026 Retention","description":"\u003cp\u003e\u003cstrong\u003eRole Overview\u003c\/strong\u003e\u003cbr\u003eWe’re looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Responsibilities\u003c\/strong\u003e\u003cbr\u003eUnderstand shopper behavior across geographies and product categories to inform marketing strategies.\u003cbr\u003eDesign and execute shopper marketing programs in-store and digitally—ranging from planogram planning and shelf signage to promo campaigns and bundling strategies.\u003cbr\u003ePartner with the category and operations teams to align brand promotions with business goals and seasonal priorities.\u003cbr\u003eWork with brand partners (FMCG companies, private labels) to co-create activation campaigns that drive visibility and uptake.\u003cbr\u003eCollaborate with the design and content team to develop effective POP (point-of-purchase) materials and in-app creatives.\u003cbr\u003eOwn performance metrics like sales lift, repeat rate, and campaign ROI; use data to refine strategy and execution.\u003cbr\u003eDevelop playbooks for repeatable, scalable shopper marketing initiatives across stores and regions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat We're Looking For\u003c\/strong\u003e\u003cbr\u003e3–6 years of experience in shopper marketing, trade marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.\u003cbr\u003eDeep understanding of small-town retail dynamics and customer psychology is a strong plus.\u003cbr\u003eDemonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.\u003cbr\u003eData-driven mindset with comfort using sales and campaign data to inform strategy.\u003cbr\u003eStrong project management skills and comfort working in a fast-paced, unstructured startup environment.\u003cbr\u003ePassion for building affordable, high-impact retail experiences for small-town India.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy SuperK\u003c\/strong\u003e\u003cbr\u003eBe part of a fast-growing company that’s redefining grocery retail for Bharat.\u003cbr\u003eWork with a team that challenges the status quo and builds with purpose and ambition.\u003cbr\u003eSee direct impact of your ideas on shopper behavior, sales, and category performance.\u003cbr\u003eGrow rapidly as SuperK expands across towns, categories, and digital channels.\u003c\/p\u003e","brand":"SuperK","offers":[{"title":"Default Title","offer_id":54220252217710,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/superk-8887.myshopify.com\/te\/products\/marketing-lead-offline-retention","provider":"SuperK","version":"1.0","type":"link"}