Marketing Lead - Offline & Retention
Role Overview
We’re looking for a Shopper Marketing Manager who can bring the voice of the shopper into everything we do—from product launches to in-store activations to digital promotions. This person will work at the intersection of marketing, category, sales, and design, translating consumer insights into high-impact, on-ground and digital retail experiences that drive conversion and loyalty.
Key Responsibilities
Understand shopper behavior across geographies and product categories to inform marketing strategies.
Design and execute shopper marketing programs in-store and digitally—ranging from planogram planning and shelf signage to promo campaigns and bundling strategies.
Partner with the category and operations teams to align brand promotions with business goals and seasonal priorities.
Work with brand partners (FMCG companies, private labels) to co-create activation campaigns that drive visibility and uptake.
Collaborate with the design and content team to develop effective POP (point-of-purchase) materials and in-app creatives.
Own performance metrics like sales lift, repeat rate, and campaign ROI; use data to refine strategy and execution.
Develop playbooks for repeatable, scalable shopper marketing initiatives across stores and regions.
What We're Looking For
3–6 years of experience in shopper marketing, trade marketing, brand activation, or a similar role—preferably in FMCG, retail, or e-commerce.
Deep understanding of small-town retail dynamics and customer psychology is a strong plus.
Demonstrated ability to translate insights into action—with hands-on experience in executing campaigns end-to-end.
Data-driven mindset with comfort using sales and campaign data to inform strategy.
Strong project management skills and comfort working in a fast-paced, unstructured startup environment.
Passion for building affordable, high-impact retail experiences for small-town India.
Why SuperK
Be part of a fast-growing company that’s redefining grocery retail for Bharat.
Work with a team that challenges the status quo and builds with purpose and ambition.
See direct impact of your ideas on shopper behavior, sales, and category performance.
Grow rapidly as SuperK expands across towns, categories, and digital channels.