{"product_id":"head-of-marketing","title":"Head of Marketing","description":"\u003cp\u003e\u003cstrong\u003eRole Overview\u003c\/strong\u003e\u003cbr\u003eAs Head of Marketing, you’ll lead the brand’s voice across every customer touchpoint—CRM, digital performance, offline activations, loyalty, and membership programs. You’ll own end-to-end marketing execution while building the strategy that drives acquisition, retention, and repeat purchases in small-town India.\u003cbr\u003eThis is a high-impact leadership role reporting directly to the founders.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Responsibilities\u003c\/strong\u003e\u003cbr\u003eOwn and drive the marketing charter—from brand to performance, across online and offline.\u003cbr\u003eLead customer acquisition, engagement, and retention through digital channels (Meta, Google, etc.) and CRM (SMS, WhatsApp, app notifications).\u003cbr\u003eBuild and scale our Membership \u0026amp; Loyalty Program—crafting compelling value props, offers, and repeat loops.\u003cbr\u003eDesign and implement local offline activations and campaigns tailored for Tier 3-5 consumers.\u003cbr\u003eManage marketing calendar across festive periods, product launches, store openings, and regional initiatives.\u003cbr\u003eWork cross-functionally with product, supply chain, store ops, and analytics teams to amplify business impact.\u003cbr\u003eLead a small team of specialists and agency partners to deliver high-quality output at speed.\u003cbr\u003eOwn marketing budgets, performance metrics, and optimization of CAC\/LTV.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You’ll Need\u003c\/strong\u003e\u003cbr\u003e7–12 years of experience in retail, FMCG, consumer internet, or D2C.\u003cbr\u003eProven experience in multi-channel marketing—digital + offline + CRM.\u003cbr\u003eExperience managing or scaling a loyalty\/membership program is a strong plus.\u003cbr\u003eDeep understanding of Tier 2–5 customer behavior and marketing localization.\u003cbr\u003eStrong strategic thinking and execution ownership; data-driven and ROI-focused.\u003cbr\u003eAbility to work in a fast-paced, founder-led environment and build from scratch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy SuperK\u003c\/strong\u003e\u003cbr\u003eBe part of a brand that’s redefining grocery retail for Bharat.\u003cbr\u003eWork directly with founders and leadership to drive business growth.\u003cbr\u003eBuild systems and campaigns that reach and impact millions of families in small towns.\u003cbr\u003eTake end-to-end ownership of marketing with speed, autonomy, and purpose.\u003c\/p\u003e\n\u003cp\u003eApply now and help shape the voice, growth, and loyalty engine of one of India's most exciting retail brands.\u003c\/p\u003e","brand":"SuperK","offers":[{"title":"Default Title","offer_id":54220221088110,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"url":"https:\/\/superk-8887.myshopify.com\/products\/head-of-marketing","provider":"SuperK","version":"1.0","type":"link"}